Logo Communication

Many people think that a logo has to show the product it represents. That is not true. Below is a photo of 50 of the worlds largest companies.

Webson made an analysis of the top 50 brands which should give some pointers to great logo design:

The name does not describe the product sold (94%)
The by-line tag is not included in the logo (90%)
The font style is clean and clear (84%)
The logo design uses one colour only (74%) (white & black not counted as a colour)
The logo design uses letters only without the symbol (74%)
The logo design is a made-up name or ACRONYM (72%)
The logo design is rectangular in shape (66%)
The logo design is one word only (62%)
The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
The name is 6 letters or less (52%)
The name uses upper & lower case (44%) (excluding ACRONYMS)
The background is filled and solid. (52%)
The pronunciation includes three sounds/syllables (44%)
The predominant colour base is blue (40%)